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Senin, 04 April 2022 12:25:00

Spackman Media Group Artist Son Ye-Jin's K-Drama, 39, Breaks Its Own Highest Record In Audience Rating In Korea

Spackman Media Group flagship artist Son Ye-jin's JTBC K-drama, 39, recorded its highest audience rating of 8.9% for its last episode, according to Nielsen Korea

The JTBC K-drama ranked as #1 most watched content on OTT in Korea and 8th top Netflix TV shows worldwide in March

Represented by MSteam of Spackman Media Group, Son Ye-jin previously starred in tvN's drama, CRASH LANDING ON YOU, which achieved massive record-breaking viewership success in Korea and Japan

SINGAPORE - 1 April 2022 - Spackman Entertainment Group Limited (the "Group"), one of Korea's leading entertainment production groups founded in 2011 by media & technology investor Charles Spackman, wishes to announce that highly popular K-drama, 39, headlined by Son Ye-jin of MSteam Entertainment Co., Ltd. ("MSteam"), a wholly-owned subsidiary of the Group's associated company, Spackman Media Group Limited ("Spackman Media Group"), broke its own highest record in audience rating in Korea for its last episode, which was aired yesterday.

Son Ye-jin is one of the flagship artists of Spackman Media Group and was ranked #1 in the brand reputation of drama actors in Korea in February 2022, based on the Korea Corporate Reputation Research Institute.

The JTBC K-drama, 39, was ranked as #1 most watched content on OTT in Korea and 8th top Netflix TV shows worldwide last month.

Directed by Kim Sang-ho of RUN ON (2020) and written by Yoo Young-ah of ENCOUNTER (2018) & KIM JI YOUNG, BORN IN 1982 (2019), 39 is a 12-episode drama about the romance and everyday lives of three friends who are on the verge of turning 40. Son Ye-jin plays the role of a 39 year-old dermatologist, who was born and raised by wealthy parents and presently works at her own clinic in Gangnam, Seoul.

Son Ye-jin's previous tvN K-drama, CRASH LANDING ON YOU (2019), achieved massive record-breaking viewership success in Korea and became a top hit in Japan, attaining #1 on Japan's Netflix for four months. The K-drama was one of the top 10 Most Watched Netflix Shows in the United States. Son Ye-jin was awarded the Hallyu Drama Best Actress Award at the 15th Seoul International Drama Awards for her role in CRASH LANDING ON YOU.

Her recent films include BE WITH YOU (2018), THE NEGOTIATION (2018) and THE LAST PRINCESS (2016), all of which were invested by the Group and/or Spackman Media Group.

Previously, Son Ye-jin was selected as the brand ambassador for US skin care brand Skinceuticals and as luxury fashion brand Valentino's muse. She was also the face of Crocodile's woman apparel and Smart Communications Inc., a leading telecommunications service provider in the Philippines.

Other than Son Ye-jin, MSteam also represents internationally recognized actor Wi Ha-jun of SQUID GAME and top actress Lee Min-jung, who won the Top Excellence Award at the 2020 APAN Star Awards. (*).