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Jumat, 08 Juli 2022 22:45:00

7-Eleven launches exclusive PEANUTS x FDMTL collectible bags with its latest Shop and Earn stamps programme

Designed by Tokyo denim designer Gaku Tsuyoshi, 7-Eleven is bringing to Singapore its first limited edition fashion collectibles crossover with PEANUTS x FDMTL

Eight limited-edition #OOTD Mix & Match premium Fashion Bags showcase FDMTL's signature trendy and utilitarian style in collaboration with the iconic characters of Peanuts comics

Earn a stamp with every $5 spent at 7-Eleven; collect eight stamps and top up $8.90 in cash to redeem a blind box of PEANUTS X FDMTL collectible bag with 7-Eleven's Shop and Earn stamps programme

Stamp issuance begins on 6 July and ends 30 August at all 7-Eleven stores. Redemption ends 6 September, or while stocks last

SINGAPORE - 7 July 2022 - 7-Eleven, Singapore's favourite convenience store, is bringing an unexpected and exciting fashion crossover to Singapore this season with the launch of the 7-Eleven exclusive PEANUTS x FDMTL collectible range!

[Top row (left to right) - Koinobori Snoopy, Snoopy on Bridge, Charlie Brown and Fuji Snoopy] [Bottom row (left to right) - Bonsai Snoopy, Lantern Woodstock, Teatime Snoopy, Kendama Snoopy]

[Top row (left to right) - Koinobori Snoopy, Snoopy on Bridge, Charlie Brown and Fuji Snoopy]

[Bottom row (left to right) - Bonsai Snoopy, Lantern Woodstock, Teatime Snoopy, Kendama Snoopy]

Fans of the cult Tokyo denim brand, FDMTL, will be able to get their hands on an exclusive range of Peanuts-inspired bags and pouches designed by Gaku Tsuyoshi himself. Made in the same uncompromising method as his regular collections, the 7-Eleven PEANUTS x FDMTL range is an affordable way to get your hands on some of the most eagerly sought items in the denim world.

Gaku San's trademark designs are inspired by his belief in creating clothing that rises in sentimental value as they are worn over time, which resonates with the delightfully nostalgic Peanuts characters of the new collectibles. Iconic Japanese motifs such as Mount Fuji, tea ceremonies, lantern festivals, food, and other timeless Japanese objects are incorporated to create playful and stand-out designs - to tide you over till your next trip to Japan!

Peanuts fans and denimheads in Singapore can get their hands on these exclusive collectibles with the 7-Eleven's Shop and Earn stamps programme. Head to the 7-Eleven stores to see, touch and feel the full range of premium quality bags!

Bonsai Snoopy

Featuring FDMTL's signature indigo patchwork design and a label of Snoopy lounging under a Bonsai tree, this modern pouch is made from durable material and can store personal or toiletry items while travelling. The pouch's size can be adjusted by simply adjusting the side straps.

Size: Approx. 30.5cm (width) x 14cm (length)

Teatime Snoopy

This stylish sacoche bag is extremely handy and multi-purpose, featuring two perfectly sized compartments to carry your phone, wallet, tissues, or other everyday essentials. The utilitarian bag comes in a blue and green design with an adjustable shoulder strap, making it the ideal carry-on for a day trip.

Size: Approx. 23.5cm (width) x 17cm (length)

Kendama Snoopy

This vertical pouch comes in black and army green camo, with a lanyard that can be carried as a crossbody bag. Its compact size is ideal for carrying small items such as a phone or coin purse. The bag's design features Snoopy deftly playing with a kendama toy while sporting an FDMTL signature bow tie.

Size: Approx. 11.5cm (width) x 21cm (length)

Charlie Brown

Walk into the grocery store in style with this large grocery eco-bag featuring a Woodstock patchwork pattern in white and shades of indigo. Attached to the side is a white snap button pouch that can store not just receipts and stamps but also the bag itself!

Size: Approx. 34.5cm (width) x 54cm (length)

Size when folded: Approx. 15cm (width) x 17.5cm (length)

Lantern Woodstock

Looking for something to accessorise your spring or summer outfits with? Look out for this playful round-bottomed shoulder drawstring bag that sports a colourful patchwork design. Handy for everyday use, the bag holds enough space to carry big and small items and is a reliable pick for any occasion.

Size: Approx. 20.5cm (width) x 24cm (length)

Koinobori Snoopy

The Koinobori Snoopy pouch has dual compartments in two different fabrics that can be used in multiple ways. It comes in an adorable design featuring a sunglasses-wearing Snoopy, Woodstock, and koinobori carp streamer. Whether it is for carrying your essentials or small items, there's space for everything.

Size: Approx. 18cm (width) x 22cm (length)

Snoopy on Bridge

This fashionable black drawstring bag is decorated with white embroidered-looking outlines of Snoopy. The cord straps are adjustable so kids and adults can adapt the length as they like. The bag is lightweight and can be tucked into small spaces. Easy to grab and go, it's perfect for travel, shopping, or when you're out and about.

Size: Approx. 33cm (width) x 39cm (length)

Size when folded: Approx. 13cm (width) x 13cm (length)

Fuji Snoopy

This versatile roll-up tote bag is a must-have to complete your 7-Eleven x Peanuts merch collection! It can carry notebooks, laptops, A4 documents, and other essential items. Modish and functional, this blue tote can fit everything you need for a day at work or play and still have room for more. The external pocket is made of PU leather and features Snoopy on Mount Fuji.

Size: Approx. 32cm (width) x 37cm (length)

Size when folded: Approx. 6.5cm (width) x 20cm (length)

#OOTD Mix & Match Fashion Bag Redemption Details

Stamp collection period - 6 July to 30 August 2022

Redemption period - 6 July to 6 September 2022, or while stocks last

7-Eleven's Shop and Earn stamps programme mechanics:

Receive 1 stamp upon a $5 purchase at any 7-Eleven, and redeem a bag (design of the bag will be not disclosed prior to purchase) with every 8 stamps and a top-up of $8.90.

7-Eleven star products will get two stamps

Playfully Nostalgic Peanuts Merchandise

That's not all - 7-Eleven is also unveiling an irresistible array of Peanuts merchandise that Snoopy fans are going to love. For die-hard enthusiasts who can't get enough of Peanuts, look out for these limited edition items that are landing in 7-Eleven stores across Singapore from 6 July!