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Sabtu, 06 Maret 2021 06:19:00

Amazon Singapore empowers women-owned small businesses this International Women's Day

Amazon Singapore encourages consumers to shop from small businesses and bolsters support for sellers by shining the spotlight on women entrepreneurs, including founders of maternity needs brand Hegen, social enterprise HoneySpree, and skincare label Porcelain
 
SINGAPORE  - 5 March 2021 - This International Women's Day (IWD), Amazon Singapore is celebrating women who are the driving force behind successful homegrown small and medium-sized businesses (SMBs).

From creating jobs and enabling financial independence in their communities to championing eco-friendly business practices, the founders have been persevering through challenges to create a better future for all. By sharing their inspirational stories and unique product offerings on a dedicated storefront, Amazon Singapore hopes to inspire more entrepreneurs and consumers to #ChooseToChallenge gender stereotypes and empower local business owners, regardless of their gender, to sell online and scale globally.
 
Amazon Singapore has long been supportive of Singapore's journey to become a global e-commerce hub. While local businesses continue to play a central role in the company's DNA and success, Amazon recognizes that empowering women and supporting their businesses is the key to maximizing Singapore's economic potential, with research showing that increasing gender equality in the workforce could add up to S$26 billion to the country's GDP by 2025[1].
 
The dedicated storefront on Amazon.sg will showcase stories and products offered by 12 women-owned businesses over the next 4 weeks -- from craft supplies to baby and maternity essentials. Starting today, customers can read more about the journey and motivations of the featured entrepreneurs, shop their offerings on Amazon.sg and enjoy promotions on selected products as part of the IWD celebration.

Featured sellers include Yvon Bock, founder of baby and maternity lifestyle brand Hegen; Beth Candice Wu, founder of local gift company and social enterprise HoneySpree; Pauline Ng, founder of cult-premium skincare brand Porcelain; Suzanne Vetillart, CEO of sustainable handcrafted jewelry brand Boma Jewelry; Trimongsowati Sekarpantjawati, founder of holistic wellness brand Botanica Culture; Connie Tan, founder of creative craft supplies shop Glittery Garden; and Sarah Jean Rodrigues, founder of local wine company Wine with Us.

Bernard Tay, Country Leader, Amazon.sg Seller Services and Head of Amazon Global Selling Southeast Asia, said: "Women are a critical force for Singapore's economic progress and the growth of their businesses fuels our collective success. At Amazon, we are committed to offering equal opportunities for all sellers to help them unleash their entrepreneurial potential, regardless of their gender and background. Amazon is proud to mark this year's International Women's Day by celebrating the resilience of women entrepreneurs and showcasing their success stories. We hope that their experiences will resonate with other entrepreneurs, encouraging them to #ChooseToChallenge gender conventions and grow their businesses globally with us."

"As an advocate for women upliftment and a mother myself, my mission has been to empower stay-at-home moms (SAHMs) to achieve financial independence while caring for their children," said Beth Wu, founder of HoneySpree.
 
Founded by Beth Candice Wu, HoneySpree is a social enterprise specializing in customizable mini honey jars. The company employs stay-at-home moms (SAHMs) to ease their financial burden, giving back 30 cents to their network of SAHMs for every mini honey jar sold. To keep operational costs low and focus on growing her business by reaching more consumers, Beth decided to sell online and turned to Amazon for her logistics and order fulfillment needs.

In addition to the dedicated storefront, Amazon is teaming up with Enterprise Singapore to help local retailers, including women-run businesses, sell online and scale globally. Enterprise Singapore will support these efforts through the Market Readiness Assistance (MRA) scheme, offering S$100,000 maximum per new country, for up to 70% of eligible costs for overseas promotion, overseas business development and overseas country set up. Female entrepreneurs can thus avail tools and resources to sell online with Amazon.sg, expand their business across Amazon's 20 stores worldwide, and reach more customers anywhere.  (*).