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Selasa, 17 Desember 2019 06:29:00

Banyan Tree Holdings Prepares for Disruption to Steer New Directions

SINGAPORE - RIAUONE.com- 16 December 2019 - Known as an innovative disruptor with responsible entrepreneurship at its heart, Banyan Tree Holdings strengthens its founding competitive edge in people to future proof its mission of sustainable value creation for all stakeholders.

L-R: Banyan Tree Group's big family celebrating its 25th Anniversary; Founder and Executive Chairman of Banyan Tree Holdings Mr Ho Kwon Ping receiving the HICAP Lifetime Achievement Award from The BHN Group President Mr Jeff Higley; Annual Talent Development Programme.

Celebrating its 25th Anniversary this year, Banyan Tree Holdings continues to stand tall as one of the few steadfastly independent hospitality companies in a rapidly consolidating industry.

"Set against an increasingly competitive and uncertain landscape, we are now in the middle of the river of change. We have left the home bank but not reached the safety of the farshore. And we need to be aware that we are in this zone.

Being an independent company is to our advantage for timely business decisions and expansions. We have the conviction and the game plan of using our Group's size to play to our strengths - being nimble and responsive to change.

With an emphasis on integration, process redesign and strengthening of our digital infrastructure, we are confident of stronger brand delivery and performance as we step into the next 25 years and beyond," said Mr Ho Kwon Ping, Founder and Executive Chairman of Banyan Tree Holdings.
 
Catalysing the next phase of growth, the Group is staking its edge on its agile organisational structure and lateral capabilities of an integrated hospitality ecosystem. It has evolved from a boutique chain to a multi-branded global hospitality leader in its own right, with a footprint set to double in the next five years and consistent brand recognition with over 140 awards in 2019 and 2535 awards won since inception.

This year, the list included <Travel+Leisure US World's Best Awards 2019 Top 25 Hotel Brands in the World>, <Beijing News Travelling Award 2018 Most Influential Hotel Group>, <Voyage Travel Awards 2019 Best Hotel Group> and <29th TTG Travel Awards 2019 Travel Hall of Fame Best Spa Operator> for the 5th year since induction. (roc/red/*) #for information on collaboration publications, questions and other e-mails riauonemedia@gmail.com
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