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Kamis, 07 November 2019 08:19:00

For APAC Consumers, It's a Love-Hate Relationship with Big Tech

According to a new survey nearly all APAC consumers depend on Big Tech for products and services, but they also want more choice

SINGAPORE -  6 November 2019 - A survey from the Internet Society, a global non-profit dedicated to the open development, evolution and use of the Internet reveals that nearly all consumers (96%) in APAC depend in some way on "Big Tech" companies for their products and services for their online activities, but are uneasy with this dependence.
 
This year's Asia Pacific Internet Policy Insights surveyed more than 1,300 people from across 39 economies in the region. The study focused on consolidation in the Internet economy with the goal of understanding the growing influence of a handful of dominant players in the online world. The survey also delves into how this is shaping the online landscape and the functionality of the Internet.
 
With virtually all (96%) respondents highlighting their dependence on large platforms, it is clear that the largest players are dominating vast swathes of the Internet. This includes Facebook and Tencent in social networks, Google and Baidu in search, and Amazon and Alibaba in online shopping.
 
Close to half of the respondents, 47%, felt that these large players fully influenced how they accessed and used the Internet. And when you include those who felt they at least had partial influence, this figure shoots up to 95%. 
 
The study notes that the success of these online platforms is linked to convenience and the ease of access to products and services.
 
Consumers are also keenly aware that they will have a tough time finding alternatives for the services provided by these companies. Just 5 out of every 100 respondents believe it would be very easy to find a suitable replacement. And only a third of those surveyed (34%) felt that they had more choices today than they did 5 years ago.
 
APAC Consumers Want More Choice, But Fear the Unknown 
Despite the current dependence on Big Tech, the majority of consumers in the region would like to see more choice in the market, with 60% of those surveyed highlighting that they would like to have the ability to choose products and services from more than just five companies. This translates to wanting more choice from both big and small companies.
 
The top five categories that consumers would like to see more choices in are:
1.      E-commerce websites
2.      Search Engines
3.      Social Media Platforms
4.      Email Providers
5.      Messaging Apps

However, whilst they may wish to see increasing choices, consumers in the region remain unconvinced that smaller alternatives are safe. Only 16% of those surveyed indicated having high or very high levels of trust for small companies on the Internet. This is versus 53% who felt the same about big companies on the Internet. (*).

7 tahun lalu

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