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Kamis, 21 November 2019 18:45:00

Gofit Debuts a Smart New Way to Train

Newcomer to the ‘high value, low price’ category set to revolutionise Asia’s gym scene

KUALA LUMPUR, MALAYSIA, - 21 November 2019 - If your perception of a budget gym is that they are unmotivating, uninspiring spaces to train and not that budget-friendly after all, this newcomer to the category seeks to change your mind.

Guided by its brand values of Smart, Bold, and Invigorating,GoFit presents members with a smart new way to train through a no-frills, fuss-free gym experience. The first GoFit club in the world opened its doors to members at Central i-City Mall in Shah Alam, Malaysia this November.

A new concept developed and owned by Evolution Wellness, Asia's leading health club operator whose portfolio also includes Celebrity Fitness and Fitness First, GoFit is the latest addition to Asia's 'high value, low price' gym category and is poised to change the way people think about budget gyms.

With membership prices starting from RM89 (~USD21), GoFit is not just affordably priced, but also very well equipped with a wide range of cardio, strength and Olympic lifting equipment catering to all levels of gym goers -- from the new-to-fitness customer to the more serious fitness lover. It keeps membership prices low by using technology as an enabler, self-service approaches, and a low staffing model.

"Across Asia, the awareness around the need to be less sedentary and live an active lifestyle continues to grow. As market leaders, we recognised a space in the market and a unique opportunity for us to embrace and develop a new brand in the fastest-growing industry segment of high value, low price fitness clubs. Through GoFit, we're looking to increase accessibility to quality fitness facilities, and help more people get fitness into their lives," said Simon Flint, Chief Executive Officer, Evolution Wellness.

"GoFit's no-frills concept effectively removes a barrier for those who see cost as a reason for not exercising, whilst still allowing them to engage in fitness in a modern, high quality and technology-driven environment," he continued. (*).