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Selasa, 10 Maret 2020 17:11:00

Henkel sets direction for purposeful growth

New strategic framework will drive Henkel’s successful development in the future

SINGAPORE - 10 March 2020 - Henkel has introduced its new strategic framework for the future. The main elements of this framework are a winning portfolio, competitive edge in the areas of innovation, sustainability and digital as well as future-ready operating models, underpinned by a strong foundation of a collaborative culture and empowered people.

"At Henkel, we are building on a strong foundation for the future: strong brands and innovative technologies, attractive businesses with many leading market positions around the world, a highly dedicated team as well as an excellent balance sheet with high cash generation capabilities," said Carsten Knobel, Chief Executive Officer of Henkel.

Rigorously shape a winning portfolio

A key element of the future direction is active portfolio management. Henkel has identified brands and categories with a total sales volume of more than one billion euros, predominantly in its consumer businesses, of which around 50 percent are marked to be divested or discontinued by 2021.

In addition, M&A will remain an integral part of Henkel's strategy. The key criteria for acquisitions are availability, strategic fit and financial attractiveness of potential targets. Henkel will utilize its strong balance sheet to pursue high-impact acquisitions. While Henkel aims to expand its technology leadership in Adhesive Technologies with acquisitions, the company will focus in its consumer businesses on leading country and category positions as well as on "white spots" and new business models.

Competitive edge: innovation, sustainability, digital

In order to further strengthen its competitive edge, Henkel will focus on accelerating impactful innovations, boosting sustainability as a differentiating factor and transforming digital into a customer and consumer value creator.

Accelerate impactful innovations with increased investments

Henkel aims to accelerate impactful innovations, supported by increased investments. This will include an enhanced innovation approach, for example by expanding the use of digital tools and data for faster and better insights. (*).