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Kamis, 21 November 2019 09:10:00

Samsung inks partnership with Singapore furnishing brand Commune to retail its Premium TVs

Samsung Lifestyle TVs – The Frame and The Serif – will feature in the first-ever partnership of its kind for both brands to bring living rooms to life, and will be available to purchase at Commune showrooms

SINGAPORE - RIAUONE.com - 20 November 2019 - Samsung Electronics Singapore today signed a Memorandum of Understanding with leading local furniture brand Commune, introducing them as the first non-electronics authorised retailer for selected Samsung TVs including The Frame and The Serif.

The exclusive partnership is a first-of-its-kind for both Samsung and Commune, which will offer consumers more options to elevate their home décor and living spaces through the fusion of art and design with technology.
 
"We are delighted to partner Commune to bring Samsung's premium lifestyle TVs, The Frame and The Serif, to their stores," said Steven Koh, Director, Consumer Electronics Business, Samsung Electronics Singapore. "Where design meets technology, this collaboration reinforces our commitment to providing consumers with enhanced sophistication and harmonious balance between form and function."
 
Consumers now have the opportunity to visit Commune stores in Singapore and see for themselves how sleek and stylish technology products can seamlessly blend with modern furniture, creating holistic and comfortable living spaces of all.
 
"Commune is honoured to collaborate with Samsung, whose design-centric lifestyle TVs complement our modern contemporary furniture collections and home interiors," said Gan Shee Wen, Chief Operating Officer & Chief Marketing Officer, Commune Lifestyle Pte Ltd. "Like Samsung TVs, our furniture encapsulates quiet modernity, unifying function and effortless form with intelligent craftsmanship."
 
About The Frame
 
With interchangeable bezels[1] and other dynamic customisation options, The Frame offers more ways than ever to customise the look and feel of a room. The Frame goes beyond the traditional concept of a TV to become a functional piece of home décor that elevates the design of any living space.
 
When it is not being used to enjoy TV programmes, The Frame's Art Mode[2] displays digital pieces of artwork, to transform an everyday living space into a dynamic gallery space. Just like how a framed picture looks different depending on time of day, The Frame's Brightness Sensor[3] adjusts the screen settings based on the ambient light in the room.
 
This year, The Frame also features the brilliant picture quality of QLED with deeper contrasts, darker blacks and 100% real colour[4]. Equipped with Bixby[5], Samsung's AI-powered voice control platform, users can use voice commands to search their favourite shows and streaming platforms, and control compatible smart lights, soundbars, cameras, door locks and more via the SmartThings[6] Dashboard on the TV.(roc/red/*) #for information on collaboration publications, questions and other e-mails riauonemedia@gmail.com
RIAUONE.com

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