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Rabu, 24 Juli 2019 17:53:00

The First Campaign of Hong Kong Design Centre at 7 Mallory Street

DESIGN SPECTRUM: A New Design Initiative

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HONG KONG, RIAUONE.com - July 24, 2019 - Since its establishment in 2001, the Hong Kong Design Centre has been the key driving force in establishing Hong Kong as a centre of design excellence in Asia, promoting the use of design and innovation to drive value creation and improve the well-being of society while connecting Hong Kong innovative designs with the rest of the world.

To further its mission, the Hong Kong Design Centre partners with the Urban Renewal Authority (URA), with the sponsorship from Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR Government), to inaugurate the large-scale design campaign Design Spectrum at 7 Mallory Street, URA's first preservation-revitalisation project comprising a cluster of 10 pre-war Grade II historic buildings built in the 1910s.

Revolving around the theme of Asian design philosophy, Design Spectrum features a series of year-round exhibitions, workshops and seminars to showcase Asian arts and crafts, design and aesthetics while exploring how these elements are integrated into people's daily lives, and how design culture contributes to the community and cultural tourism.

Four thematic exhibitions connecting design, culture and lifestyle to showcase Asian design and aesthetics

Curated by Amy Chow, a world-renowned interdisciplinary design expert, Design Spectrum will roll out a series of exhibitions with four unique themes, namely materials, reading, lifestyles and creative industries. The debut exhibition entitled Material Modernity: Incredible Bamboo, Paper & Wood looks at the visual culture and language of Asian design through material innovation.

This will be followed by the second exhibition that guides design enthusiasts through the rich and fine details of design by reinventing reading space and reading culture.

The third exhibition of the series explores the role of design in connecting humans with life community. The exhibition series will be concluded with a showcase of the implementation of design that leads to the development of cultural and creative industries and promotion of Asian design. (roc/red/*) #for information on collaboration publications, questions and other e-mails riauonemedia@gmail.com

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