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Selasa, 15 Januari 2019 09:59:00

Rhenus Asia-Pacific Strengthens Customer-focused Strategy as it Continues Intra-Asia Push

Rhenus Logistics Asia-Pacific embarks on customer-focused approach to build upon touch points globally, including its 15 countries and regions in Asia Pacific. As it aims to double up Intra-Asia volumes and revenues by end of 2020, strengthening its regional presence and capitalizing on digitization trends are key.

SINGAPORE,  - 14 January 2019 - Intra-Asia Trade continues to grow steadily as Asia and the Pacific saw its gross domestic product (GDP) rise from 30.1% in 2000 to 42.6%[1] in 2017, and account for more than a third of global exports. Average container utilization globally is expected to increase significantly from 68% in 2017 to around 80%[2] by 2022, with average regional utilization levels projected to increase most sharply in Greater China, North Asia, Southeast Asia and West Coast South America.

Following the opening of its new office in New Zealand in August 2018 to extend the reach into the Oceania market, Rhenus Asia-Pacific plans to significantly accelerate its Intra-Asia growth and presence with a greater focus on customer needs and trends. The logistics services provider also seeks to tap into emerging opportunities such as e-commerce and digital technologies. Efforts to identify potential mergers and acquisition opportunities remain on-going. 

"With a presence in almost every part of the Asia Pacific, Rhenus has an extensive portfolio of services, products and solutions. Our intra-Asia trade volume has seen a steady year-on-year growth of 20-30% for the past 3 years and we aim to double up the revenue by 2020. We continue to deliver strong Air and Ocean products, while warehousing, cross-border trucking and rail transportation remain increasingly important in the region. We are also looking to grow the E-commerce business for South-east Asia and Greater China, among others," said Jan Harnisch, CEO of Far East Asia, Rhenus Asia-Pacific.

With offices in 15 countries and regions helmed by leaders with local market knowledge, Rhenus has seen the expansion open up the trade lanes within Asia to Oceania and Europe.

"Rhenus is on track on a long-term growth strategy to establish strong presence on all continents. The extension of our presence in the South East Asian markets is key, where we leverage the possibilities in cross border trucking. We are seeing strong growth in air freight, especially the trade lanes between Hong Kong - Bangkok, Taipei - Bangkok, Hong Kong - Delhi, Singapore - Bangkok, Shanghai - Bangkok," said Tobias Bartz, a Member of the Rhenus Board.

As new technologies reshape the logistics marketplace and customer expectations, Rhenus is staying ahead of the curve, from minimizing manual work by automating processes, integrating with our vendors via electronic data exchange, and using ticketing systems to manage internal queries. (*).